Consulted for Goop, a lifestyle company founded by Gwyneth Paltrow, on their web store and blog infrastructure, focusing on the integration between Shopify and WordPress platforms.
Highlights
- Developed custom integration between Shopify store and WordPress blog
- Built automated build pipelines to enhance development productivity
- Optimized performance for high-traffic lifestyle content and e-commerce
- Collaborated with content and marketing teams on publishing workflows
Technical Implementation
The project involved creating a seamless connection between Goop's Shopify-powered e-commerce platform and their heavily customized WordPress blog, ensuring consistent branding and user experience across both properties.
Results
Successfully delivered enhanced web properties that supported Goop's growing lifestyle brand, improving both content publishing workflows and e-commerce functionality.