Consulted for Goop, a lifestyle company, on their web store and blog. Set up automated build and deploy pipelines for the site.
Consulted for Goop, a lifestyle company founded by Gwyneth Paltrow, on their web store and blog infrastructure, focusing on the integration between Shopify and WordPress platforms.
Highlights
- Developed custom integration between Shopify store and WordPress blog
- Set up build pipelines that compiled assets and deployed changes, so updates shipped without manual steps
- Tuned page load and caching for the blog and store, which carried heavy traffic around new content drops
- Collaborated with content and marketing teams on publishing workflows
Technical Implementation
I connected Goop's Shopify store and their customized WordPress blog so the two shared templates, navigation, and styling, and so blog content could link directly into product pages.
Results
The marketing team could publish blog posts and link them to store products without developer help, and the store and blog stayed visually in sync.
