Built a custom WordPress theme and scroll-based parallax for the Halos brand site, working with Bad Assembly in Los Angeles.
Built a custom WordPress theme with Sass and vanilla JavaScript driving scroll-based parallax across the brand-story pages. Built in collaboration with Bad Assembly in Los Angeles.
Highlights
- Custom WordPress CMS tailored for Halos brand requirements
- Scroll-tied parallax layers on the long-form brand pages.
- Sass-based styling with shared variables and mixins across the templates.
- Client-side JavaScript handling the scroll and animation logic.
- Brand storytelling through rich content and visual design
- Collaborative development with Bad Assembly design team
The problem it solves
Wonderful wanted the Halos consumer site to carry the brand campaign, not just list product facts — so the build prioritized the scrolling story pages and gave their team CMS control to update seasonal content.
Result
Shipped the campaign site with the parallax story pages and a WordPress CMS the Wonderful team used to manage content after launch.
