Developed the first iteration of the Nasty Gal blog for the American fast-fashion retailer specializing in fashion for young women, serving customers in over 60 countries.
Highlights
- Built custom WordPress blog platform from the ground up
- Collaborated with in-house design team on custom layouts and publishing workflows
- Developed responsive design for global audience across multiple devices
- Created content management solutions tailored to fast-fashion publishing needs
Technical Implementation
The blog was built using WordPress with extensive customizations to support the brand's aesthetic and content publishing requirements. Custom JavaScript enhancements provided interactive features and improved user experience.
Business Impact
The blog platform supported Nasty Gal's global reach, serving fashion content to customers in over 60 countries and establishing their voice in the fast-fashion industry.
Collaboration
Worked closely with Nasty Gal's in-house design team to ensure the blog aligned with their brand identity and provided an engaging platform for fashion content and community engagement.